{"id":15345,"date":"2023-04-07T13:54:37","date_gmt":"2023-04-07T11:54:37","guid":{"rendered":"https:\/\/aife.ch\/the-story-of-aife\/"},"modified":"2026-05-22T23:49:39","modified_gmt":"2026-05-22T21:49:39","slug":"the-story-of-aife","status":"publish","type":"page","link":"https:\/\/aife.ch\/en\/the-story-of-aife\/","title":{"rendered":"The story of Aif\u00e9"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero Section” _builder_version=”4.27.5″ background_image=”https:\/\/aife.ch\/wp-content\/uploads\/2025\/06\/banner-image-histoire.jpg” background_blend=”darken” min_height=”100px” height=”100px” custom_margin=”|||” custom_padding=”4%||4%||true|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Feature Section” _builder_version=”4.27.4″ custom_padding=”4%||4%||true|false” custom_padding_tablet=”120px||60px||false|false” custom_padding_phone=”0px||15px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”||||||||” header_font=”||||||||” header_line_height=”1.2em” header_2_font=”||||||||” header_2_font_size=”60px” header_2_line_height=”1.3em” text_orientation=”center” custom_margin=”||10px|” animation_style=”fade” animation_direction=”left” animation_starting_opacity=”100%” header_2_font_size_tablet=”40px” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Our story<\/h1>\n

[\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”||||||||” header_font=”||||||||” header_2_font=”||||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”fade” animation_direction=”left” animation_starting_opacity=”100%” global_colors_info=”{}”]<\/p>\n

Founded in 2017 by two friends, a\u00eff\u00e9 began a new chapter in April 2025 with five passionate individuals united by a shared vision: to make CBD an ally for natural well-being. Together, we are building a\u00eff\u00e9 into a committed and premium brand, placing the comfort and balance of our customers at the heart of everything we do. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Feature Section” _builder_version=”4.27.4″ background_color=”#f7f7f7″ custom_padding=”4%||4%||true|false” custom_padding_tablet=”0px||0px|” custom_padding_phone=”0px||0px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”2%||2%||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aife.ch\/wp-content\/uploads\/2025\/06\/plantation_gant-scaled.jpg” alt=”start aife cbd” title_text=”plantation_gant” _builder_version=”4.27.5″ _module_preset=”default” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”2%” hover_enabled=”0″ border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

The beginning<\/h2>\n

<\/strong><\/p>\n

From our very first discussions, we focused directly on quality.<\/strong> Indeed, our goal was, and still is, to offer the best CBD products. This was detrimental to us from the start, as the competition offered poor-quality products at rock-bottom prices, often sourced from foreign farms. In spite of everything, we kept to our original idea and continue to do so today.<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”2%||2%||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aife.ch\/wp-content\/uploads\/2025\/06\/plantation-scaled.jpg” alt=”cannabis plantation in a greenhouse” title_text=”planting” show_bottom_space=”off” force_fullwidth=”on” _builder_version=”4.27.5″ _module_preset=”default” min_height=”100%” height=”100%” custom_padding=”||8px||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”2%” hover_enabled=”0″ border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Plantation construction<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

The beginnings<\/h2>\n

<\/strong><\/p>\n

Even before opening a physical store or an online shop, we wanted to produce our own cannabis strains<\/strong>. The first challenge was therefore to find premises to start our indoor flower cultivation. It was in these 150m2 premises that we entirely built our first plantation ourselves. From genetic selection and lighting management to temperature control. A big initial investment to have quality equipment and be able to produce our first CBD flowers!<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”2%||2%||true|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aife.ch\/wp-content\/uploads\/2025\/10\/image-culture-cbd-sous-led.jpg” alt=”first CBD cultivation under LED” title_text=”image-cultivation-cbd-under-led” show_bottom_space=”off” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||8px||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”2%” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

First grow under LEDs<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aife.ch\/wp-content\/uploads\/2025\/10\/histoire-phase-floraison-culture.jpg” alt=”Flowering phase of the very first indoor CBD crop.” title_text=”story-phase-flowering-culture” show_bottom_space=”off” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||8px||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”2%” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Flowering phase<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aife.ch\/wp-content\/uploads\/2025\/10\/histoire-premiere-recolte-culture.jpg” alt=”Harvest phase of the very first indoor CBD crop.” title_text=”story-first-harvest-culture” show_bottom_space=”off” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||8px||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”2%” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

First harvest<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||true|false” custom_padding=”4%||4%||true|false” custom_padding_tablet=”5%||||false|false” custom_padding_phone=”12%||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0%||false|false” global_colors_info=”{}”][et_pb_image src=”https:\/\/aife.ch\/wp-content\/uploads\/2025\/06\/shop-04.jpg” alt=”CBD oils placed on a wooden table.” title_text=”shop-04″ show_bottom_space=”off” _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”||||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”2%” hover_enabled=”0″ border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Brand development<\/h2>\n

 <\/p>\n

Following this initial experience, the desire to offer even more high-quality products to meet strong demand led us to move away from agriculture. We therefore<\/strong> rigorously selected producers who supply<\/strong> items of impeccable quality.<\/strong><\/p>\n

This has allowed us to specialize<\/strong>, in addition to flowers, in CBD oils with and without THC (Broad Spectrum) and with THC <\/strong>(Full Spectrum). The desire to go even further has also led us to expand our range to offer you CBD-based cosmetic products.<\/strong> <\/p>\n

We always take care to choose the best producers to provide you with high-end CBD products that will meet your expectations, in the spirit of a regional and natural approach.<\/strong><\/p>\n

We hope to develop new products in the future and
hope you will be part of the Aif\u00e9 adventure!<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||true|false” custom_padding=”0%||4%||false|false” custom_padding_tablet=”5%||||false|false” custom_padding_phone=”12%||||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0%||false|false” global_colors_info=”{}”][et_pb_image src=”https:\/\/aife.ch\/wp-content\/uploads\/2025\/11\/equipe-aife-boutique-manon.jpg” alt=”Manon, manager of the Aif\u00e9 boutique” title_text=”staff-aife-shop-manon” show_bottom_space=”off” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”2%” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”8px||||false|false” global_colors_info=”{}”]<\/p>\n

The Aif\u00e9 team during the store’s reopening party in May 2025.<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aife.ch\/wp-content\/uploads\/2025\/11\/equipe-aife-boutique-groupe.jpg” alt=”The Aif\u00e9 team at the reopening party in Lausanne.” title_text=”staff-aife-shop-group” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aife.ch\/wp-content\/uploads\/2025\/11\/equipe-aife-boutique-clients.jpg” alt=”The Aif\u00e9 team at the reopening party in Lausanne.” title_text=”staff-aife-shop-clients” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(69,90,39,0.1)” custom_padding=”4%||4%||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”|16%||16%|false|true” global_colors_info=”{}”]<\/p>\n

Why the name Aif\u00e9?<\/h3>\n

<\/strong><\/p>\n

Aif\u00e9 takes its name from a legendary figure in Irish mythology: a powerful druidess, a symbol of wisdom, courage, and harmony with nature. According to legend, she lived on a mystical island off the west coast of Ireland, accessible only by crossing an unpredictable sea. <\/p>\n

Aife was renowned for her mastery of magic and transformation, capable of shifting into a bird, a deer, or a wolf. She embodied inner strength, freedom, and a profound connection with the natural elements. As the teacher of the hero C\u00fachulainn, she imparted ancient wisdom, uniting spirit and nature in perfect harmony. She is often depicted as a fierce and independent woman who is unafraid to defy men and challenge convention. Her character became an important symbol of feminine power and strength in Irish mythology.<\/p>\n

We chose this name because it perfectly embodies what we wish to share through our products: the quiet power of nature and the courage to innovate without straying from our values<\/strong>. A\u00eff\u00e9 represents the balance between respect for the earth’s bounty and inner well-being<\/strong>, a source of inspiration we want to revive in every creation.<\/p>\n

<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Feature Section” _builder_version=”4.27.4″ background_image=”https:\/\/aife.ch\/wp-content\/uploads\/2025\/05\/banner-solid-background-03@2x-scaled.jpg” custom_padding=”4%||4%||true|false” custom_padding_tablet=”120px||60px||false|false” custom_padding_phone=”0px||15px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”||||||||” header_font=”||||||||” header_line_height=”1.2em” header_2_font=”||||||||” header_2_text_color=”#F3E8DE” header_2_font_size=”60px” header_2_line_height=”1.3em” text_orientation=”center” custom_margin=”||10px|” animation_style=”fade” animation_direction=”left” animation_starting_opacity=”100%” header_2_font_size_tablet=”40px” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Come and visit us!<\/strong><\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”||||||||” text_text_color=”#F3E8DE” header_font=”||||||||” header_2_font=”||||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”fade” animation_direction=”left” animation_starting_opacity=”100%” global_colors_info=”{}”]<\/p>\n

Come and visit us in our Lausanne store. T<\/span>It’s the guarantee of a warm welcome and personalized advice on how best to use our CBD hemp.<\/span><\/p>\n

Our point of sale<\/a><\/span><\/p>\n

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Our storyFounded in 2017 by two friends, a\u00eff\u00e9 began a new chapter in April 2025 with five passionate individuals united by a shared vision: to make CBD an ally for natural well-being. 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